Our volunteers launched both lifeboats on service following reports that 3 people were in the water at Ogmore By Sea. Police had received a call from a person at Ogmore By Sea car park reporting that there were 3 persons who had entered the water who could not be accounted for. We were tasked by UK Coastguard to initially search the area around Ogmore By Sea and the river mouth. In difficult sea conditions with a large swell and strong winds our D Class and Atlantic 85 lifeboats conducted a thorough search firing 6 white para flares once on scene to illuminate the search area. Other units involved during the search included Llantwit Major And Porthcawl Coastguard Teams, Police, UK Coastguard Helicopter 187 from St Athan, Welsh Ambulance HART team, South Wales Fire and Rescue Service and Barry Dock All Weather Lifeboat. As the time increased from the initial report the search area for the Atlantic 85 and Rescue Helicopter was increased as far as Nash Point taking into account drift. With weather conditions on scene deteriorating and with the D Class experiencing some technical issues it was released from the search and arrived back at station around 22.00. The Atlantic 85 continued searching being joined by Barry Dock All Weather Lifeboat around 22.30. With wind gusting up to force 8 and conditions continually deteriorating the Atlantic 85 was also stood down from the search arriving back at station at 23.05. The crew all arrived back exhausted with most having been involved in the 03.02 search which had taken place earlier in the day. The search was called off shortly after the return of our lifeboats by UK Coastguard who were happy that the area had been saturated by search units and due to the fact there were no further reports of persons in the water other than the initial call. If you can provide any further information regarding the incident please contact the police on 101 or UK Coastguard.